Why First Impressions Matter for Open Homes (And How Cleaning Helps)

Buyers form a lasting impression of a property within the first few minutes of an open home — and cleanliness is doing more of that work than most sellers realise.

Smell Registers Before Sight

An unpleasant or even just “lived-in” smell colours a buyer's perception before they've consciously assessed a single room.

Bathrooms and Kitchens Get Scrutinised Most

Buyers disproportionately judge a property's overall condition based on these two rooms — a detailed clean here has outsized impact.

A Professional Clean Pays for Itself

Real estate agents consistently report that a properly presented, professionally cleaned home sells faster and closer to asking price than one presented as-is.